Bobbie just fed its one millionth baby, and they are celebrating with a campaign called "We've Gone Platinum." The gift at the center of it is a co-branded Babynetic Magnetic Long Sleeve Bib, free for parents who subscribe through Bobbie's Stay Stocked program. It is on their homepage. It is in their boxes. And for a brand founded by two moms, it is the kind of moment you do not forget.
What the Bobbie x Babynetic collaboration actually is
Parents who start a Bobbie formula subscription receive a limited-edition Babynetic Magnetic Long Sleeve Bib, a $30 value, made specifically for this partnership. Platinum-cured silicone. Our patented magnetic closure. Full sleeve coverage for the meals that get everywhere. Designed together by both teams over several months.
Full offer details and terms live on hibobbie.com.
Why "platinum" is more than a pun
When Bobbie said they had gone platinum, we smiled, because platinum is the word we use most often to describe our own material.
Every Babynetic bib is made from 100% platinum-cured silicone. Most silicone baby products on the market are cured with peroxide, which is cheaper to produce and can leave behind byproducts. Platinum curing produces a cleaner, more stable material that resists staining, holds color longer, and stands up to daily dishwasher cycles without breaking down. It is free of BPA, BPS, PVC, phthalates, and PFAS.
So a campaign about going platinum, gifting a product made of platinum silicone, from a formula brand obsessed with what goes into a baby's body, paired with a bib brand obsessed with what touches it. That is not a coincidence we planned. It is just the perfect fit.
If you want the full breakdown, we wrote about it here: Platinum Silicone vs. Food-Grade Silicone: What's the Difference for Babies?
The bib we made for it
This iconic collaboration is also a debut moment for us. It is the First-Ever Magnetic Long Sleeve Bib, and it is the newest product in our line.
Long sleeve bibs, sometimes called smock bibs, exist because there are stages, and meals, where full coverage is necessary. Somewhere around the shift to self-feeding, food starts going sideways, onto forearms, cuffs, and the shoulders of an outfit you just washed.
The problem with most long sleeve bibs is the closure. Ties get tangled. Snaps take two hands and too much patience from a baby who has none. Velcro catches in the laundry and wears out. Our version uses the same patented magnetic closure as our original magnetic silicone bib, so it goes on in one motion and stays on when a baby decides to give it a tug.
It comes in five gingham colorways: Petal Check, Mint Check, Cloud Check, Violet Check, and Butter Yellow Check.
What this means for Babynetic
This collaboration launched a brand new product category for us, in front of the largest audience we have ever reached.
It was also, simply, a joy to build. Working with the Bobbie team was so much fun. They are warm, they move fast, and they care about the details, from the first concept call through every round of feedback. You learn a lot about a company by they work with a partner, and their culture shows up in all of it. They care about parents, about the work, and about each other.
And the part that matters most. Bobbie celebrated this milestone in a lot of ways, and most of them were rightly about Bobbie: their factory, their team, their standards, the years of work behind all of it. But when it came to choosing the gift they would actually hand to parents, they chose to raise up a small brand founded by moms and provide a premium gift that parents can use for years. That is a decision, not a marketing tactic, and we are grateful for it. They truly walk the talk.
FAQs
What is the Bobbie x Babynetic collaboration?
As part of its "We've Gone Platinum" campaign celebrating one million babies fed, Bobbie partnered with Babynetic to create a co-branded Magnetic Long Sleeve Bib, given free to qualifying Bobbie subscribers.
How do I get the free Babynetic bib from Bobbie?
The bib is offered as a gift with a Bobbie Stay Stocked formula subscription. Current eligibility, availability, and terms are set by Bobbie and listed on hibobbie.com.
Is the collaboration bib the same as the one Babynetic sells?
It is the same product and the same materials, with co-branded detailing created for the campaign. The retail version is available in five gingham colorways at babynetic.com.
What is a long sleeve bib and when does a baby need one?
A long sleeve bib, also called a smock bib, covers the arms and torso rather than just the chest. Most families reach for one once a baby begins self-feeding and food starts landing on sleeves and shoulders, typically somewhere between six and eighteen months.
Why does Babynetic use platinum-cured silicone?
Platinum curing produces a purer, more durable silicone than the peroxide curing used in most food-grade products. It resists staining and discoloration, holds up to repeated dishwasher cycles, and is free of BPA, BPS, PVC, phthalates, and PFAS.
What makes the Babynetic magnetic closure different?
Our closure is patented and uses an interlocking design rather than magnets alone, so it fastens in one motion for a caregiver but resists the downward tug a baby uses to pull a bib off.
Want the full comparison of bib styles before you choose? Start with Baby Bib Types Explained, then read How to Choose a Magnetic Silicone Bib.
