About

How It Started

We are two best friends, who met In college and stayed close through every chapter — including the wild, wonderful ride of parenthood. Like so many parents, we found ourselves wanting more from the baby gear available to us so we set out to bring more ease, intention, and modern design to the essentials families use every day.

Because when you want something done right, you ask a parent.

After countless late-night brainstorms and several prototypes later, we invented (and patented!) the first-of-its-kind magnetic silicone bib — designed to snap on in seconds, stay put, and store right where you need it most. *chefs kiss*

And we're not stopping there...

Premium Magnetic Babygear

How It’s Going

So we made the best silicone bib you'll ever use and we thought, what's next?

Next, we’re redefining the standard with premium magnetic babygear — and expanding with products that are smart, beautiful, and designed to keep up with real life. From mess-free meals to stress-free dressing, everything we create is made with intention, crafted from the safest materials, and tested by the people who matter most: our own families.

Whether it’s our magnetic bib, our effortless magnetic footies, or what’s next on our roadmap, we’re here to make everyday moments a little easier — and a lot more fun.

Because it takes a village — and we’re honored to be part of yours. ⚡

xo

Ashley & Jenny

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