We are two best friends who met in college and have stayed close through every chapter of life, including the wild and wonderful ride of parenthood. Like so many parents, we realized we needed more from the baby gear available to us. We wanted products that were thoughtfully designed, safe, modern, and actually made everyday routines easier.

So we decided to create them. During late-night brainstorms, nap-time work sessions, and many prototypes, we pushed ourselves to rethink the essentials families reach for every day. This led to our first invention and patent, the original magnetic silicone bib. It snaps on in seconds, stays on because of its patented lock design, and stores right on the fridge - ready when you need it most.

And we are just getting started.